29 September, 2006

ITV2's viewing relies heavily on XFactor and Films, but is This Really Challanging the Main 5?

Entourage has yet to break into ITV 2’s Top Ten. The Top Ten marker sits about 500,000. I am waiting for the day! At the moment the only thing keeping the Ailing channel afloat is bloody XFactor!


ITV2 Individuals 4+ Viewing (Including Timeshift) - w/e 17/09/2006
Programme 000's
1 THE X FACTOR (Sun 2000) 1590
2 XTRA FACTOR (Sun 2104) 906
3 XTRA FACTOR (Sat 2114) 892
4 FILM: THE MUMMY RETURNS (Sat 2310) 804
5 FILM: THE MUMMY RETURNS (Sat 2219) 658
6 ENTERTAINMENT NEWS UPDATE (Sat 2309) 626
7 FILM: DOUBLE JEOPARDY (1999) (Wed 2153) 590
8 FILM: UNBREAKABLE (Fri 2105) 575
9 FILM: THE MUMMY RETURNS (Sun 1452) 549
10 FILM: UNBREAKABLE (Fri 2157) 515

Now when you look at the Terrestrial Top 30 Shows all but Channel 5 have all 30 shows in excess of 1 Million viewers, the highest # 30 show for the week was on the Beeb with nearly 4 Million. These sorts of numbers lead me to think although the viewers are spreading thinner across the multi channels, the real numbers in terms of reach still lie with the main networks.

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