Ever-growing Internet TV Production.

They guys that kicked off Digg, the tech site gone world news is branching out into video producing. Their new company Revision3 is focused on using a blend of UGC ala youtube and purpose made professional video content and series for the web.  The Times is reporting that the San Fran duo have secured $1m in financing from Silicon Valley and the city. I feel this is just the beginning. 2007 will prove to be a year of successes and failures and in this game you can’t bet on big outlays to bring returns. Small distribution channels are just as likely to hit it big in this emerging market. I was reading Broadcast last week where the UK players are hedging their bets as to how consumers are going to behave. A popular theory is people like choice, but they also like to be given a stream of well selected content when they can’t be bothered to pick and choose. So at the moment I think people will have their main streaming channels supported by major networks for vegging on the sofa (BBC, CNN, ABC, HBO), and more niche interactive options for when they are feeling more choosy. These niche channels will succeed by balancing the ease of interactivity with targeting untapped niches with broad appeal.