Sluggish start for Entourage

Well, it started with a bit of a disappointment. Entourage pulled in a mere 168,000 viewers (off memory, so give or take) on opening night. Wonder how these figures stack up against the States percentage-wise before people cottoned on. Now a full TV ad campaign is in swing I imagine the figures to increase, but 10pm is maybe a bit late on a Sunday to reach the half million target I would set as peak for season 1. We shall see.