Entourage Premier on ITV 2

So, last night it happened. The UK launch of the Emmy Award wining and much heralded Entourage. Having watched the first two seasons in the states, it was funny to see the way ep1 struggles to find its feet. There were flashes of greatness, such as Ari Gold shaking his phone as he drives telling Eric that Collin Farrell has gone for Matterhorn, while Vince procrastinated over the $4mil offer, or Ari and Eric’s dinner at Koi. Much more to come from this laddish fantasy land. Keep tuning in. On another note, on the cover, last week’s Broadcast reported ITV2 was beating C4 and 5 while screening X Factor. The UK is finally adopting multi-channel viewing which is challenging the tentpole channels. In fairness, 5’s CSI Miami beat ITV1’s Bourne Identity (but no one even stops on ITV1 long enough to see what’s on) and C4 is up 11% of 16-34’s while ITV is down 5%. Can Entourage sway this tide in the other direction?