VTR Group Rebrand. How Bad Is Big Business In Soho?

London based VTR Group recently acquired (bailed out before it sank) by Prime Focus Ltd, an Indian Post Company, in a deal last spring worth more than £10 Million, has begun a rebranding process. Digit reports:
“VTR will be renamed Prime Focus UK, with the company’s 37 Dean Street and 58 Old Compton Street premises becoming “centres of excellence” for talent and technology in visual effects, CG animation, telecine and digital intermediate (DI), and broadcast editing.”

They are planning on shaking things up a bit in Soho, and we shall see how much this move will push the industry away from the privately owned ‘home grown’ vibe that exists in the neighbourhood (I know Thompson acquiring MPC is much the same). But there is a big business structure that some would argue, could potentially save the flailing companies. But in saving the industry, will we be destroying the businesses?