24 October, 2006

No More Star Wars!

High Definition Magazine and TV Predictions have picked up a story from Variety where Geoegey Boy has broken a long love hate relationship with the movie industry. George says the future is TV!!! Film is dead. The industry is too risk heavy and really with HD you can now create high quality content for the home market.
"... film's future will be small budget movies distributed over the Internet and viewed in Home Theaters equipped with high-def sets"."We don't want to make movies. We're about to get into television. As far as Lucasfilm is concerned, we've moved away from the feature-film thing because it's too expensive and it's too risky," Lucas said.

For me, Lucas is a poser. The evolution of the industry is integration mass consumption through a variety of mediums and a long tail. People will continue to enjoy collective viewing, but with handhelds, PVRs, Internet TV distribution, mass adoption of home cinemas and HDTV, there is an ever increasing blurring of the lines. True, fewer Big Budget Pictures will be made, and studios are scaling back production operations, however, Hollywood still spends 30 Million on marketing a film properly. Clever companies are looking at multifaceted approaches.

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