BBC Gov's Plans For Interactivity

BBC Governors have announced today their decision to restart the period for representations on the BBC's application for approval of new on-demand services, including BBC iPlayer, and published supplementary information about the proposition.

All this is according to a press release on the BBC’s site.  For further information, you can see the interactive plans the directors have put forth.

Over the last eighteen months the BBC has conducted a number of trials to assess audience demand for new on-demand offerings. Trial initiatives included the Integrated Media Player, TV+1, radio downloads, video on demand on cable and Homechoice and mobile coverage of major events. Having analysed the consumer research from these trials, BBC Management wishes to launch a number of new, complementary on-demand propositions. These proposals involve a substantial broadening of the current scope of existing offerings and an enhancement of their functionality. BBC Management believes this package represents an appropriate response to current and projected audience demand and fits with the BBC’s strategy to deliver public value in the transition to digital.

The main interactivity features are:

· Seven day TV catch-up over the internet
· Seven day TV catch-up over cable
· Simulcast TV over the internet
· Non-DRM audio downloads over the internet