09 May, 2007

Apple Makes Moves Under Pressure from Greenpeace


In an announcement last week, Apple came clean about their green policies and addressed concerns of Greenpeace lobbying as follows:

Apple completely eliminated the use of CRTs in mid-2006.

Apple products met both the spirit and letter of the RoHS restrictions on cadmium, hexavalent chromium and brominated flame retardants years before RoHS went into effect.

Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008.

Apple plans to reduce and eventually eliminate the use of mercury by transitioning to LED backlighting for all displays when technically and economically feasible.

Apple plans to completely eliminate the use of PVC and BFRs in its products by the end of 2008.

By 2010, Apple may be recycling significantly more than either Dell or HP as a percentage of past sales weight.

All the e-waste we collect in North America is processed in the U.S., and nothing is shipped overseas for disposal.

Apple products are designed using high quality materials that are in high demand from recyclers.

Steve concluded with the following statement:

Today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last. We will be providing updates of our efforts and accomplishments at least annually, most likely around this time of the year. And we plan to bring other environmental issues to the table as well, such as the energy efficiency of the products in our industry. We are also beginning to explore the overall carbon “footprint” of our products, and may have some interesting data and issues to share later this year.

I hope you are as delighted as I was when I first learned how far along Apple actually is in removing toxic chemicals from its products and recycling its older products. We apologize for leaving you in the dark for this long. Apple is already a leader in innovation and engineering, and we are applying these same talents to become an environmental leader. Based on our tangible actions and results over time, hopefully our customers, employees, shareholders and professional colleagues will all feel proud of our ongoing efforts to become a greener Apple.

Greepeace were quick to respond with plaudits, but tempered them with a call to further action in respect to their US focused recycling programme.

Those of us working with Apple products for some time will know that it usually takes them a while to think beyond the Cupertino shores. PAL anyone?

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04 May, 2007

High Definition Magazine Revamps Site With Lots of Goodies

High Definition Magazine has had a web-makeover.

You may remember me mentioning their blog with is a pretty good resource of the haps in the HD world: http://www.definitionmagazine.com/blogger.html.

Now, on their main site, they have added video content with Veoh www.veoh.com/channels/hdtv.

The video content should support the articles from the mag and case studies.

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Final cut Studio 2 Date for Your Calendar

No, I am not going to cover old ground. Lots of good new toys from Apple have been fully talked about and it will be fun to see how they all work. If you didn't get out to NAB in Vegas and are in London you can register for a free demo day on the 22nd of May at the Riverbank Park Plaza.

Register Here!


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