You will buy this product! HD DVD fights for hearts and minds

HD DVD is to launch a massive $150 Million marketing campaign to tout its platform it was reported a few weeks back by Video Business. The campaign will be flagged by a 18 wheel truck roadshow! Additionally, “The HD DVD campaign will cross print, TV, online, cable and outdoor channels and is expected to run over six months through February. All spots will be stamped with the tagline “The Look and Sound of Perfect.”

Apparently, Blu-ray has already run an advertising campaign. Did you see it? But surely this will further solidify HD DVD as the market leader.  Although I am still not putting money on either.