Paul weighs in on 'Snakes' hype

So, when I first heard of Snakes on a Plane, I nearly choked-expletiving. Where have the studios dug this up from, I asked. And questioned the highest grossing film actor's intentions when signing on to such a predeter flop. Even the studio’s decision to not hold press screenings for the film reiterated the film’s destine failure. I suppose only, time will tell, but the marketing of the film has given it a fighting chance. The hype surrounding the film fell largely under my radar until I say an interview with Sam Jackson. They have pulled out all of the tricks they can think of and relied heavily on net hype to bring in the crowds.

• 1.5 million people got personalised recorded phone calls from Jackson in the first week of this promotion.


• Snakes on a blog.


• Snakes on a plane toast