Diesel Do Hologram Cat Walk

I found this lovely tidbit on the Creative Review Blog. This is pushing the envelop of how video can interact with live action events. The designers have created 3D cgi elements that were projected in HD from the ceiling onto "plastic foils placed at 45 degree angles so that the projected light from the ceiling goes onto a foil, is reflected on to another and then into the air".

This created dramatic effect.



Props to Danish video design agency Visoo who used their patented Free Format technology.

"As a medium, Free Format™ has been created to astound and astonish and make things happen right in front of people. A free-floating hologram which looks absolutely true to life - reminding many people of the Star Wars series. Created by projecting a specially produced film onto a see-through screen, the results are incredibly realistic, despite being an illusion. The film merges with the foreground and background to create an illusion in a real-life setting."

The most prominent example of this kind of thing is the Gorillaz Concerts, seen here with with Madonna:



There has been a lot of this going on. It was two years ago that I briefly worked on some tests for Motorola where they wanted to have triggered shop windows that had holograms walk up to passers by and introduce products. I remember the crowds outside a Nike store on Broadway in NYC where 3D holograms of product floated in the window.

I wonder why hologram is so intriguing for people. Perhaps it is more down to Star Wars than we may give credit. Is it that we feel it is the Future coming ever closer to our grasp. Regardless of our nostalgia for this image of the future, the truth is that technology and creativity are paving the way for some amazing visual productions.