Brightcove's Jeremy Allaire Keynote At The Video On The Net Conference

I found this via DV Guru and it makes for a very interesting watch. I have said several times that Brightcove has the right idea to help indies, producers and niche topic video makers reach broad audiences. In a Keynote speech at the 2006 Video on the Net Conference, Brightcove's CEO, Jeremy Allaire prostrates on the future of rich media communications, internet television distribution and content revenue management.

Some of the key things I picked up on were:

50% of all revenue from video comes from direct consumer purchase rather than commercial sponsorship. I thought this was surprising as just this morning I was wonder whether TV is just a vehicle of advertising messages with content sprinkled throughout to keep the viewer watching the ads.

This shows consumers have a strong interest in high quality ad free content. They also have a desire for niche content as well as a desire to own media and experience different forms of media entertainment eg. cinema, HD TV.

The internet in general is used for video distribution in three main fashions:
1) Retail Bucket - iTunes, Amazon.
2) Niche Subscription - Wrestling, MLB.
3) Branded download stores - CBS, Fox eg Survivor.
This is a focused brand - not aggregated.

He would like to see more "mixed mode" where consumer can pay for no commercials or view with commercials for free.

He also sees a need for an open seller platform for consumers and content creators to mingle, share and sell media.

This all is a precursor to mass adoption of consumer video communication.

He then goes into the details of Brightcove's offerings. Have a look. and checkout Brightcove Here